The Bike Doctor, located in Vancouver, sells and repairs bikes. They painted over existing road icons to advertise their business. In my opinion, this ad makes great use of an existing medium and is very cost effective.
For some people, nose hair really does grow like an uncontrollable weed. Still, I doubt anyone’s issue is as bad as this advertisement portrays it to be. But that’s what makes it so effective — we can laugh at the poster while secretly checking our own noses for overgrown whiskers.
By now you may have seen this Banksy quote criticizing the advertising industry. Typography wunderkind and my former colleague at Grey, Craig Ward wrote this open letter to Banksy in response. Personally, I don’t subscribe to either position wholeheartedly but I adore that the conversation…
ProductsOfMyImagination is right. GREAT dialogue here, and sure to continue.
Although I’m a huge fan of its burgers (my mouth is watering just thinking about a Quarter Pounder with Cheese), chicken nuggets, and other custom food products, in this unique ad, McDonald’s relies solely on the power of its french fries. And why shouldn’t it? After all, the company with the “golden arches” does boast the “best fries on the planet.” Let’s just hope the magnificent lights don’t confuse Batman!
Why don’t more travel companies utilize the pull-down meal trays on airplanes for advertising? Check out this genius ad: Golden Holidays placed logo labels onto meal trays on select Malaysia Airlines flights help the audience “experience” their next vacation. My only concern? The rock-climbing sticker plus bad turbulence might equal a few panic attacks. Hopefully nobody’s afraid of heights!